Myntra End of Reason Sale (EORS): Dates, Offers and How It Works

Myntra's End of Reason Sale (EORS) runs twice a year, in summer and again in winter. The latest one ran from 29 May to 14 June 2026, with discounts advertised at 50% to 90% and deals starting from ₹199. Myntra has not announced the winter 2026 dates yet. Past winter editions started between 5 and 10 December and lasted about ten days.

Last updated 13 November 2026. Dates below are from Myntra's own announcements and press reports. If Myntra announces the winter dates, this page is updated.

Myntra EORS dates by year

What is the Myntra End of Reason Sale?

EORS is Myntra's end-of-season sale. It covers fashion, footwear, beauty, watches and accessories, and often home and kidswear. It is separate from the Big Fashion Festival in October and from the smaller sales in our Myntra upcoming sale calendar.

What to expect from EORS

• Discounts of 50% to 90%. That is the range Myntra advertised for the summer 2026 edition. The top end is for selected brands.
• Low-price deals. Myntra listed deals starting from ₹199 last summer, such as graphic tees under ₹299 and shirts and trousers under ₹499.
• Brand offers. Last summer's list included Red Tape at flat 84% off, Indo Era at a minimum of 80% off and COSRX at flat 40% off. These change every edition.
• Bank offers, coupons and Insider discounts. Myntra lists these as extra savings on top of the sale price. The exact banks and amounts are announced at the start of each sale.
• Early access. Past editions let Myntra Insider members and VIP ticket holders shop before everyone else. See the app banner for how it works this time.

How to get ready for EORS

1. Add what you want to your wishlist now, and note your sizes.
2. Check your saved address and payment methods.
3. Look at the bank offer banner on Myntra to see which cards give an instant discount.
4. Popular sizes sell out in the first days, so decide early on the items you really want.

How to get cashback during EORS

Cashback rules do not change during a sale. Log in to Hyyzo, empty your Myntra bag and wishlist, open Myntra cashback on Hyyzo, click "Earn Cashback Now", and shop and pay in the same session. Use only coupons shown inside the Myntra app, because codes from outside coupon sites or extensions can replace Hyyzo's tracking link and cancel cashback. The full steps are in our guide on how to get cashback on Myntra.

Returns after the sale

Sale items can usually be returned, but check the item's return window before you pay. A returned or cancelled item does not earn cashback. Our Myntra return policy guide explains the steps and what to do if a return is declined.

Frequently asked questions

When is the next Myntra EORS?

Myntra has not announced the winter 2026 End of Reason Sale yet. Past winter editions started between 5 and 10 December and ran for about ten days, so early to mid December is the likely window. Check the Myntra app for the official dates.

How often does Myntra run the End of Reason Sale?

Twice a year: once in summer (the latest ran 29 May to 14 June 2026) and once in winter, usually in the first half of December.

Is EORS the same as the Big Fashion Festival?

No. The Big Fashion Festival is Myntra's festive-season sale in October, while EORS is the end-of-season sale in summer and winter. Myntra also runs smaller sales such as Black Friday.

Can I really get 90% off in EORS?

Myntra advertises discounts of 50% to 90% during EORS, but the top discounts apply to selected brands and styles, not everything. Check the final price at checkout.

Can I get cashback during Myntra EORS?

Yes. Click through from the Myntra page on Hyyzo, shop and pay in the same session, and eligible orders are tracked at the category rate shown on that page.

What happens to cashback if I return an EORS order?

Cashback is not paid on returned, cancelled or exchanged items. Read the Myntra return policy guide before you order, so you know your options.