Top 10 Kurtis Brands Loved by Every Indian

When it comes to ethnic fashion, kurtis are a timeless favourite for women across India. Versatile, stylish, and comfortable, kurtis can be worn for any occasion, from casual outings to festive celebrations. With endless choices of designs, fabrics, and cuts, the kurti market has something for every lady’s taste and budget. But with so many options, finding the perfect kurti can feel overwhelming. We believe every lady is a queen in herself, and nothing must trouble a queen from flaunting her charm. Thus, to simplify your shopping, we’ve dug up the top 10 female clothing brands in India that combine traditional charm with contemporary style. Buckle up, ladies and join us as we hunt for the best kurti brands to redefine your ethnic fashion!

Read more: Top 10 Jeans Brands in India

Finding The Best Kurti Brands To Elevate Your Ethnic Wardrobe

Note: The prices mentioned in the table above are dynamic and highly prone to changes occasionally. Kindly consult each brand's respective stores and marketplaces for the latest information on prices and availability.

1. FabIndia

Ladies, if you’re on the hunt for a kurti that screams elegance and tradition, FabIndia is your answer. Known for its exquisite craftsmanship, FabIndia seamlessly blends contemporary styles with traditional Indian techniques. Their kurtis are not just garments; they are a celebration of India’s rich heritage. Whether you’re dressing up for a festive occasion or a casual day out, FabIndia’s kurtis offer versatility and timeless appeal. Plus, with a focus on sustainable fashion, you can look good and feel good about your choices!

What Makes FabIndia Unique?

• Each kurti is a masterpiece crafted by skilled artisans using traditional techniques.
• FabIndia promotes eco-friendly practices, ensuring their products are kind to the environment.
• From casual to festive, their kurtis cater to every occasion.
• They preserve and promote Indian craftsmanship, making each piece a tribute to India’s cultural legacy.

2. Biba

If you’re looking to add a splash of vibrant ethnic wear to your wardrobe, Biba is your go-to brand. Founded by Meena Bindra in 1988, Biba has become one of the best kurti brands synonymous with stylish and affordable Indian ethnic wear. Their kurtis designs are a favorite for women of all ages. Whether a casual day out or a festive celebration, Biba’s kurtis ensure you stand out gracefully and elegantly. Plus, their wide range of sizes and styles means there’s something for everyone!

What Makes Biba Unique?

• Biba offers high-quality ethnic wear at prices that won’t break the bank.
• From casual to festive, Biba’s collection caters to every occasion.
• Inclusive Sizing: They offer a variety of sizes, ensuring every woman can find her perfect fit.

3. W for Women

For all the queens of corporates out there, W For Women is by far the best kurti brand if you’re after an outfit that combines modern chic with traditional charm. Known for its innovative designs and high-quality fabrics, W for Women offers a wide range of kurtis that cater to every occasion. When heading to the office, their kurtis ensure you look effortlessly stylish. With a focus on contemporary fashion, W for Women brings a fresh twist to ethnic wear, making it a favourite among fashion-forward women.

What Makes W For Women Unique?

• Their kurtis feature unique patterns and cuts that stand out.
• They use premium materials to ensure comfort and durability.
• From casual to festive, their range covers all your fashion needs.

4. Global Desi

Every once in a while, a new fashion trend emerges and takes the world by storm, and now is the trend for bohemian styles. If you’re a lady who is all about that boho-chic vibe, Global Desi is your ultimate fashion destination. Founded by the renowned designer Anita Dongre, this brand brings a vibrant fusion of Indian and Western styles. Their kurtis are perfect for those who love experimenting with their look while staying rooted in tradition. With bold prints, bright colours, and unique patterns, Global Desi’s kurtis are a must-have for any fashion-forward wardrobe.

What Makes Global Desi Unique?

• Blends Indian and Western styles for a unique, contemporary look.
• Known for their bold and colourful designs that stand out.
• Designer touch by Anita Dongre.

5. Aurelia

Aurelia is the brand to explore for all the ladies seeking a blend of modern elegance and traditional charm. Their designs are a perfect mix of contemporary trends and classic Indian aesthetics, making them a favourite among women who love to keep their wardrobes versatile. From a casual day at work to a festive celebration, Aurelia’s kurtis ensure you look effortlessly chic and comfortable.

What Makes Aurelia Unique?

• Offers comfortable ethnic wear at pocket-friendly prices.
• Features modern designs with festive trends.
• From casual to festive, their collection covers all your fashion needs.

6. Rangriti

Rangriti, a vibrant brand under Biba Fashion, is easily one of the best ethnic wear and kurti brands that bring a splash of colour to your wardrobe. With its trendy and affordable kurtis, Rangriti aims to make Indian fashion accessible to young women across India. The brand’s collections are inspired by India's rich colours and diverse culture. Bollywood actress Kriti Sanon, the brand ambassador, perfectly embodies Rangriti’s spirit with her effortless style and charm.

What Makes Rangriti Unique?

• Offers stylish ethnic wear at pocket-friendly prices.
• Inspired by the rich colours of India, it is perfect for any occasion.
• Available in multiple cities, making it accessible to a broad audience.

7. Soch

Soch is where tradition meets modernity and elegance. This brand has carved a niche for itself in the Indian ethnic wear market with its exquisite collection of kurtis, sarees, and salwar suits. Soch’s designs perfectly blend heritage and contemporary fashion, making it a go-to for women who love to flaunt their ethnic style with a modern twist. With over 175 exclusive brand outlets across 68 cities, Soch ensures that its vibrant and meticulously crafted pieces are accessible to a wide audience.

What Makes Soch Unique?

• Intricate detailing and high-quality fabrics.
• Offers a wide range of ethnic wear, from traditional sarees to trendy kurtis.
• With numerous outlets, Soch is easily available across many cities.

8. Libas

Libas is a brand that seamlessly blends tradition with contemporary fashion, making it a favourite among modern Indian women. Known for its elegant and stylish ethnic wear, Libas offers a wide range of kurtis, salwar suits, and sarees that cater to various tastes and occasions. The brand’s collections are designed to celebrate the spirit of the free-spirited, independent, and evolved Indian woman. With Bollywood sensation, Kiara Advani as the brand ambassador, Libas continues to be one of the best kurti brands in India and continues to inspire women to embrace their unique styles with confidence.

What Makes Libas Unique?

• Kiara Advani’s vibrant persona perfectly aligns with the brand’s ethos.
• Designs that cater to a wide range of preferences, celebrating individuality.
• Inclusive fashion products with high-quality fabrics and vibrant designs.

9. Melange by Lifestyle

Melange by Lifestyle is a contemporary ethnic wear brand that is redefining traditional fashion with a modern twist. In addition to chic and versatile kurtis, Melange offers a range of styles to delight the fashion-forward women of India. The brand’s collections are a delightful mix of vibrant prints, elegant embroideries, and comfortable fabrics, making it a favourite for both casual and festive occasions. With Bollywood superstar Deepika Padukone as the brand ambassador, Melange perfectly captures the essence of the modern Indian woman who is bold, stylish, and independent.

What Makes Melange Unique?

• Deepika Padukone adds star power and elegance to the brand.
• Blends traditional designs with contemporary fashion trends.
• Available in over 400 stores and online, making it easy to shop from anywhere

10. Shree

Shree is a brand that offers a wide range of stylish and comfortable kurtis. Loved by mothers all over India, Shree is one of the best kurti brands that are known for elegant designs and high-quality fabrics. The brand’s collections are perfect for everyday wear and special occasions, making it a versatile choice for the modern Indian woman. With a strong presence in physical stores and online platforms, Shree ensures its beautiful pieces are accessible to a broad audience.

What Makes Shree Unique?

• Known for using premium materials that ensure comfort and durability.
• Suitable for both everyday wear and special occasions.
• Easily accessible through numerous stores and online platforms.

How To Choose The Right Kurti For Yourself

Surely, each one of the best kurti brands has its own uniqueness and charm, but picking one for yourself isn’t as easy as walking into a store and picking up anything you lay your finger on. No ladies! That’s not how it works! Choosing the perfect kurti is all about understanding what works best for your body type and personal style. Here are some easy tips to help you pick the right kurti that fits you like a glove and flaunts you like finesse:

• Know your body shape: Opt for A-line or straight-cut kurtis if you have a pear or apple-shaped body. For hourglass figures, fitted kurtis can highlight your curves.
• Pick the right length: Short kurtis look great with jeans, while long kurtis pair well with leggings or palazzos. Choose the length based on your height and what flatters your figure.
• Consider the fabric: Cotton kurtis are comfortable for daily wear, while silk or chiffon can give a more festive and elegant look.
• Focus on occasion: Choose casual prints and light fabrics for everyday wear, and go for embroidered or embellished kurtis for special events or festive occasions.
• Choose colours that suit you: Light colours work well for day wear, while darker shades look elegant for evenings. Always pick shades that complement your skin tone.
• Check the fit: Ensure your kurti fits the shoulders and bust well and isn’t too tight or loose for a comfortable and stylish look.
• Experiment with styles: From Anarkali to shirt-style kurtis, try different designs to find what suits your personality and the occasion best.
• Necklines matter: V-neck and boat neck kurtis are flattering for most body types. Select a neckline that complements your face and body structure.
• Sleeve styles: Full sleeves give a more formal vibe, while sleeveless or three-quarter sleeves are great for a casual look. Choose sleeve lengths that match your preference.
• Think about versatility: Go for kurtis that can be easily styled for casual and formal occasions, giving you multiple options with one piece of clothing.

By keeping these tips in mind, you can pick kurtis that look good and make you feel confident and comfortable.

Styling Tips for Kurtis

There’s no denying that the charm of a charismatic kurti can make any woman shine, but the extra efforts and a few tricks truly count! With a few simple tips below, you can ensure that you stand out with your kurtis styled tooth and nail!

1. Layer with a jacket: Add a shrug or denim jacket over your kurti for a casual, stylish look.

2. Wear bold jewellery: Pair your kurti with statement earrings or necklaces to enhance your outfit.

3. Try different bottoms: Swap leggings for palazzos, jeans, or straight pants to change the style.

4. Use a belt: Add a belt to your kurti for a more fitted and trendy appearance.

5. Add a dupatta: Wear a matching or contrasting dupatta to give your kurti a traditional touch.

6. Mix with Western wear: Pair your kurti with boots or sneakers for a fusion look.

7. Play with prints: Pair solid kurtis with printed bottoms, or vice versa, to balance the look.

8. Choose footwear: Go for flats, sandals, or traditional juttis to match your kurti style.

9. Focus on fit: Make sure your kurti fits well for a neat and stylish appearance.

10. Experiment with necklines: Try different neck designs like round, boat, or V-neck for variety.

Conclusion

Casual, festive or formal kurtis are a must-have in every Indian woman’s wardrobe. These evergreen outfits blend comfort, style, and versatility. Whether you're dressing for a tour day out, a celebration, or an office occasion, there’s a kurti brand that fits your needs perfectly. From the traditional elegance of FabIndia to the boho-chic vibes of Global Desi, Indian markets are flourishing with brands that offer a unique touch to ethnic fashion. With this guide to the best kurti brands, we assure to make your shopping easier, helping you find stylish options that suit your taste, body type, and budget. Happy shopping, and may your kurti collection always keep you looking fabulous with that “Tenu Suit Suit Karda” look!

Frequently Asked Questions

Q1. What are the best Kurti brands in India?

Ans. Some of the best Kurti brands in India include FabIndia, Biba, W for Women, Global Desi, Aurelia, Rangriti, Soch, Libas, Melange by Lifestyle, and Shree.

Q2. Which Kurti brand offers the best quality?

Ans. FabIndia is renowned for its high-quality, handcrafted designs using natural fabrics. Biba and W for Women also offer excellent quality with contemporary designs.

Q3. Are there any affordable Kurti brands?

Ans. Yes, brands like Rangriti, Libas, and Shree offer stylish and affordable Kurtis without compromising on quality.

Q4. What are the latest trends in Kurtis?

Ans. Current trends include asymmetrical hemlines, fusion wear, bohemian prints, and layered Kurtis. Brands like Global Desi and W for Women are known for their trendy collections.

Q5. Where can I buy branded Kurtis online?

Ans. You can buy branded Kurtis from online platforms like Myntra, Amazon, Flipkart, and the official websites of the brands.