With shifting consumer demands, India’s quick commerce sector is witnessing unprecedented growth. The expectation for same-day deliveries has now evolved into a desire for even faster service, with many customers wanting their orders delivered within an hour. This rapid increase in demand for lightning-fast deliveries has prompted several major companies to venture into the quick delivery market. Among these corporates is Flipkart, India’s favorite online shopping destination. Flipkart is planning to enter the race with its new service, Flipkart Minutes, aiming to redefine the future of online shopping in India with ultra-fast delivery times.
Key Takeaway
2) Quick Commerce - A Growth Opportunity For Flipkart
3) The Benefits Of Flipkart Minutes For The Ultimate Consumer
4)Expected Launch Details
5) Flipkart’s Strategic Advantage
6) Current Composition Of Quick Commerce In India
7) Flipkart’s Previous Attempt To Enter Into Quick Commerce
8) Conclusion
What Is Flipkart Minutes About?
Flipkart is a growing company, and to maintain its growth, it aims to improve its existing services and add new ones to its portfolio. The Minutes quick delivery service is another such attempt of India’s beloved online shopping giant, Flipkart to establish its presence in a new emerging domain. It is similar to Flipkart's current shopping and home delivery model, with the only difference being the time it takes for an order to be delivered to your doorstep after a successful purchase.
Unlike regular Flipkart orders that take up to a week to be shipped, Flipkart Minute is expected to offer lightning-fast 15-minute deliveries. That means, your order will be delivered to your registered address in less than half an hour of completing a purchase.
You can also check out more on Flipkart Upcoming Sale.
Quick Commerce - A Growth Opportunity For Flipkart
In today’s world of cut-throat competition, consistent growth is extremely important for any business to survive, and Flipkart is no different from this. Flipkart has already established its dominance in India’s everyday e-commerce shopping, and there’s barely any room left for further growth. Capturing a market share in this emerging industry will allow Flipkart to preserve its dominance and continue to be an integral part of the lives of millions of Indian families. Moreover, the success of Flipkart Minutes is bound to increase the overall profitability and goodwill of Flipkart as a business.
The Benefits Of Flipkart Minutes For The Ultimate Consumer
Although India’s quick commerce industry has already been populated by major players like Blinkit, Zepto, and Instamart, and on the surface, it may appear that the launch of Flipkart Minutes may not have any significant benefit for the consumers, there’s more to the story if you look from a closer angle. Flipkart’s entry in quick commerce is bound to increase the overall competition in the space and with increasing competition, the need to innovate and offer better services at more economical prices increases. This ongoing war for market share and survival in business is ultimately beneficial for the end consumer as it promises higher quality services at more affordable rates.
Expected Launch Details
Small start is a smart start and Flipkart’s leadership knows it well. The launch of Flipkart Minutes is expected to follow the same philosophy to decrease the overall risk of failure and losses. Flipkart is planning to roll out its quick commerce service in multiple phases with an initial pilot launch followed by a diligent study of its outcomes. The pilot phase of Flipkart Minutes is expected to be launched in the following metro cities by mid-July this year:
- Bengaluru
- Delhi NCR
- Hyderabad
- Mumbai
After a successful pilot launch and further improvements, we expect Flipkart Minutes to be introduced throughout India, expanding from city to city.
Flipkart’s Strategic Advantage
With its launch in October 2007, Flipkart started as a book delivery service in the Silicon Valley of India, Bengaluru. Over a decade of constant improvement and expansion, Flipkart has grown into a pan-India marketplace with its delivery network spreading in the farthest corners of the country. Flipkart has gained remarkable experience and knowledge throughout this fascinating growth journey in India’s e-commerce and home delivery sectors.
These factors have enabled Flipkart to build an unbeatable network of delivery partners and warehouses sprawling across the nation. Moreover, this also empowers Flipkart to have an edge over its competition in the quick commerce space and can prove to be the key factor to Flipkart Minute’s success.
Current Composition Of Quick Commerce In India
India's quick commerce sector has experienced rapid growth, which, in turn, has attracted a lot of interest from many online businesses like Zomato and Flipkart. Currently, the following companies control and operate more than two-thirds of the quick commerce deliveries in major Indian cities
- Zepto
- Instamart
- BigBasket
- Blinkit
Flipkart’s Previous Attempt To Enter Into Quick Commerce
Flipkart Minutes is not Flipkart's first attempt to break into quick commerce. Previously, the company launched Flipkart Quick, a 60-minute delivery service. Despite its innovative approach, Flipkart Quick did not resonate well with Indian families and failed to achieve the expected success. Instead of giving up altogether, Flipkart is prepared to strike back with Flipkart Minutes, holding a firm belief in the spirit of persistent efforts.
Conclusion
Flipkart's venture into the quick commerce market with Flipkart Minutes marks a pivotal moment in the evolution of online shopping in India. Promising 15-minute deliveries, Flipkart is set to transform the consumer experience, leveraging its extensive logistics network and lessons from past endeavors. As competition rises, customers can anticipate more efficient and innovative services in the quick commerce sector.
